Japan’s Nissan Motor Co. has announced a major overhaul of its global strategy, including cutting its vehicle lineup and expanding artificial intelligence-based driving technology across most of its models as part of a long-term turnaround plan.
The company said it will reduce its global automobile lineup from 56 models to 45, focusing on more profitable segments and discontinuing underperforming vehicles. The restructuring is aimed at strengthening profitability and improving competitiveness in key markets.
Nissan also plans to deploy AI-driven autonomous technology across around 90% of its vehicle range in the long term, marking a significant push toward advanced mobility systems.
Under the strategy outlined by CEO Ivan Espinosa, the automaker has set ambitious sales targets for the 2030 financial year, aiming for 1 million vehicles each in the United States and China, while targeting 550,000 annual sales in Japan.
The company is also introducing new models, including a hybrid version of the Rogue SUV (known as the X-Trail in Japan) and an electric version of the Juke. It plans to expand powertrain options and reinvest in growth areas.
As part of its broader restructuring, Nissan will reduce its global manufacturing footprint and cut its workforce by around 15%. The company said it aims to strengthen exports from China, including shipping electric and pickup models to Latin America, ASEAN, and the Middle East.
Nissan also plans to increase local production in the United States to 80%, up from around 60% currently, while reviving its Infiniti luxury brand with new model launches.
In Japan, the automaker will introduce a compact car series from the 2028 financial year and advance autonomous driving capabilities in upcoming models, including its Elgrand minivan.
The company has also partnered with Uber Technologies and UK-based startup Wayve to develop robotaxi services, with a pilot program expected in Tokyo by late 2026.
Nissan shares edged higher following the announcement, as the company continues to implement its broader restructuring strategy ahead of its full-year financial results next month.