Nearly 125 million people watched the Seattle Seahawks defeat the New England Patriots in Super Bowl LX, according to early audience estimates cited by Reuters, making it one of the most-watched sporting events in U.S. television history.
The National Football League’s championship game, broadcast by NBCUniversal across platforms including NBC, Peacock, Telemundo and NFL+, averaged 124.9 million viewers, with peak viewership reaching nearly 138 million, the report said.
Although the audience was slightly lower than the record set last year, the game still ranked as the second most-watched Super Bowl on record, underscoring the event’s continued dominance in live television viewership.
The halftime performance, headlined by Bad Bunny, also attracted massive attention, drawing more viewers than the game itself at certain points and generating billions of online interactions within 24 hours, according to broadcast data.
Advertising demand remained strong, with 30-second commercial slots reportedly selling for as much as $10 million, reflecting the Super Bowl’s value as a premier platform for advertisers despite broader challenges facing traditional television.
Reuters noted that the Seahawks’ decisive victory, combined with strong cross-platform streaming numbers, highlighted the NFL’s growing reach beyond linear television and its ability to maintain massive audiences in an increasingly fragmented media landscape.