American actor Demi Moore has called on the global film industry to adapt to artificial intelligence rather than resist it, speaking ahead of the Cannes Film Festival’s opening ceremony on Tuesday.
Moore said the rapid rise of AI made opposition impractical, arguing that filmmakers should instead focus on integrating the technology into creative processes.
“AI is here. And so to fight it is to, in a sense, to fight something that is a battle that we will lose. So to find ways in which we can work with it is a more valuable path to take,” she said.
Moore, who received her first Oscar nomination for The Substance following its 2024 Cannes premiere, will serve on this year’s festival jury, which will award the Palme d’Or on May 23. She noted that the industry may not yet be adequately prepared for the implications of AI.
The Cannes Film Festival has banned generative AI in its competition section, though discussions around the technology’s role in cinema have remained central to this year’s event.
Meanwhile, filmmaker Park Chan-wook, the first South Korean president of the Cannes jury, highlighted the growing global influence of Korean cinema, saying the industry is now firmly part of the international film mainstream.
He added that expanding global industry boundaries had enabled his appointment and emphasized fairness in evaluating entries, including South Korean filmmaker Na Hong-jin’s Hope.
Park also suggested that ranking films may be inherently subjective but still valuable as part of the jury’s deliberation process, encouraging audiences to engage with all selected works.